It's A Small World- Disney Theme Park Attraction
http://parks.disneylandparis.co.uk/disneyland-park/lands/fantasyland/attractions/it-s-a-small-world.xhtml'Take the family on this joyful musical tour of the world. Marvel as dolls of all nations sing and dance to the famous "it's a small world" medley. You'll be singing a happy song for the rest of the day'
'Take the family' suggests that the attraction is appropriate for all ages and can be enjoyed by very small children and the older generation. It's educational as well as calm and peaceful which is more for younger children rather then adreniline junkie teenagers. 'Take' is an instruction which commands the audience to want to visit. The ride has a positive affect on the audience as 'You'll be singing a happy song' implies that the attraction will boost your mood
Audience- The website describes the attraction as 'fun for little ones' which again addresses the ride as a ride for everybody and more for families.
Purpose- To provide basic information to the target audience about the webite
Format- The ride's apperance on the website uses pale pastel colours to show that it is a gentle and welcoming attraction. The ride is also placed within the Fantasyland section of the website which uses feminie colours such as pink and gold to portray the attraction as magical and dream-like. There are also photos and videos accesible for the audience and scrolling features.
