Text 4: Smoking Kills

Smoking Kills

 

Audience- People who smoke and people who want to encourage relations to stop smoking.

 

 

Purpose- To persuade people not smoke

 

 

Format/Layout- A poster. The colour black is daunting and represents death. The other colours used are morbid colours. The cigarette shown is not a traditional cigarette, it is one you would roll yourself and looks untidy, messy and wrinkly. The fact the cigarette is wrinkly foreshadowing of how your skin will look in the future due to smoking. The fact that the cigarette is being smoked in the picture and is getting shorter, reinforces the message that your life will also get shorter if you are a smoker. The words 'smoking kills' is very straight forward, direct and punchy, just like the death of a smoker would be. The last sentence at the bottom of the poster is in small font because this wouldn't be obvious and is a small thought in smokers mind. It makes the reader feel guilty.

 

 

How does this text or speaker exert power? The text exerts power because the imperative and modal verb 'don't' instructs the smoker to stop taking this action.



Text 3: Royal Magazine Advert

Royal Magazine Advert

 

Audience- We could speculate that the audience of this advert are people of upper class who are interested in the royal family. This is because the quality of doll looks high so may be quite expensive and difficult for lower class people to afford despite being strong fans of the royal family. The text is also standard English and is very formal which is another reason to attract an older and higher class audience. The media would suggest that the doll would be for a young child, most probably a girl however we can see by the formal font used and the amount of text, that a child would not be attracted to this advert therefore I have concluded the most likely customer of this product would be an older, upper-class fan of the royal family, however another potential buyer, could be that of a woman who cannot have children and wants to fill that void with a doll. 

 

Purpose- The primary purpose to persuade potential customers to buy the product but also has a secondary purpose to inform the audience about key information the product is based around. The influence of the text being informative is that there is a lot of writing consisting of facts. A disadvantage of this is that people won't want to read it if they are just skimming through a magazine but the upside is that potential buyers will find the information interesting.

 

Format/Layout- The layout of this text is very basic, e.g. image on the left, text on the right, slip at the bottom. The large sizing of the doll reassures the customer of how high a quality the product is and therefore may attract more buyers. The font used is elegant and of a rich colour to reinforce the royal background and appeal to higher class buyers.

 

Has the gender of the audience or producer influence the text?

 

No, because although the product itself is aimed at women, the wording and colours are not gender specific.

 



Text 2: The Yes! No! Game

The Yes! No! Game

 Audience- Ages 8+. The game cover doesn't include a lot of colour or images suitable for a younger age group so it is implied it is a more mature game. The slogan at the top of the box lid 'THE CARD GAME YOU CAN'T SAY NO TO!' is a play on words of the game, which a young audience may not understand. The play on the words refers to the name of the game and reinforces the message of the game.

Purpose- The text that says the game is a winning hand game from a recognisable brand persuades the audience to buy the game. The slogan also persuades purchasing the game, 'THE CARD GAME YOU CAN'T SAY NO TO!' suggests that people can't say no to buying the game as well as playing it. The overall purpose of the text is to entertain the audience.

Format/Layout- The colours of the Yes! and the No! are the opposite to their implications, e.g. No is associated with red on a traffic light which means stop. The fact the colours are switched maybe eye-catching and draw the audience in.

How does this text or speaker exert power?

The capital letters and exclamation marks used for the title exert power over the reader because it seems more demanding. The word 'take' is an imperative strongly instructing the audience to pick their cards. The following modal verb 'don't' further demands the audience not to say yes or no.