Smoking Kills
Audience- People who smoke and people who want to encourage relations to stop smoking.
Purpose- To persuade people not smoke
Format/Layout- A poster. The colour black is daunting and represents death. The other colours used are morbid colours. The cigarette shown is not a traditional cigarette, it is one you would roll yourself and looks untidy, messy and wrinkly. The fact the cigarette is wrinkly foreshadowing of how your skin will look in the future due to smoking. The fact that the cigarette is being smoked in the picture and is getting shorter, reinforces the message that your life will also get shorter if you are a smoker. The words 'smoking kills' is very straight forward, direct and punchy, just like the death of a smoker would be. The last sentence at the bottom of the poster is in small font because this wouldn't be obvious and is a small thought in smokers mind. It makes the reader feel guilty.
How does this text or speaker exert power? The text exerts power because the imperative and modal verb 'don't' instructs the smoker to stop taking this action.
Good work, though I wouldn't class "don't" as a modal verb here - they're more to do with possibility, so "must" and "will" rather than "don't" - but well done for identifying it as an imperative instruction to the reader.
ReplyDelete- Why do you think they've chosen to keep all the letters in the lower case?
- What's going on with the smoke graphologically? (you might need to stare at it for a while...)
The lower case letters may have been used to emphasise that the message is simple and basic. The smoke graphology creates a skull with the smoke which implies that smoking causes death.
ReplyDeleteYes - perhaps the lower case letters create a bit of informality in amongst its quite frightening YOU WILL DIE IF YOU SMOKE message.
ReplyDelete