Text 2: The Yes! No! Game

The Yes! No! Game

 Audience- Ages 8+. The game cover doesn't include a lot of colour or images suitable for a younger age group so it is implied it is a more mature game. The slogan at the top of the box lid 'THE CARD GAME YOU CAN'T SAY NO TO!' is a play on words of the game, which a young audience may not understand. The play on the words refers to the name of the game and reinforces the message of the game.

Purpose- The text that says the game is a winning hand game from a recognisable brand persuades the audience to buy the game. The slogan also persuades purchasing the game, 'THE CARD GAME YOU CAN'T SAY NO TO!' suggests that people can't say no to buying the game as well as playing it. The overall purpose of the text is to entertain the audience.

Format/Layout- The colours of the Yes! and the No! are the opposite to their implications, e.g. No is associated with red on a traffic light which means stop. The fact the colours are switched maybe eye-catching and draw the audience in.

How does this text or speaker exert power?

The capital letters and exclamation marks used for the title exert power over the reader because it seems more demanding. The word 'take' is an imperative strongly instructing the audience to pick their cards. The following modal verb 'don't' further demands the audience not to say yes or no.