Text 5: Army Advert

Audience- Adults, the army wouldn't be targeting younger children in education but instead to older people looking for jobs or people who understand and want to support the ideas of the army. The word 'territorial' may be aimed towards males because males are known for wanting ownership and to take charge of situations. Males are also competitive so want to 'be the best'. The fact that the poster is straight to the point reflects how men often are in situations. The poster is also targeted to a specific location as the British flag is shown and people who are proud to be British.

Purpose- To promote the army and make people aware. Another purpose of the poster is to persuade people to get a job in the army as they can then 'be the best' of themselves.

Format- There is not a lot of images used so wouldn't appeal to children. The size of the writing reflects the importance of each heading; 'ARMY' is the title and is what the poster is about so is the largest. 'BE THE BEST' is the slogan so is the second largest and 'REGUALR AND TERRITORIAL' is also important so there is a box around it to suggest although the text is following the pattern of getting smaller in size, it is still important so needs a box to draw attention. The text is white next to the black background which reinforces the idea of being straight to the point, its in plain black and white.

Gender related?- Yes the advert is gender reflected in the poster. The font is big and bold and the colours are plain and simple. If it were targeted towards women it would need to be more appealing and have details and more light text instead of it being sharp and snappy.