Text 8: Children's Storybook

Audience- The target audience is probably young children who are girls. The book itself is about fairies which would be appealing to this gender and age group. The text is very simple and so would be for an early ready. The text uses alliteration when describing the fairies and their movements 'fabulous fairies' and 'frantic fanning' are used to create a rhythmic memory is children's minds.

Purpose- The primary purpose of the book is to entertain the audience. There is lots of graphology that would appeal to the audience as would draw their eye and make them enjoy reading. The secondary purpose is to teach; the writer wants the audience to be able to establish colours so has put them in a bold font.

Format/Layout- The colours of the book are all very feminine. The colours link to the bold words. There are stars and sparkles to reinforce the theme of fantasy. The imagery is simple and not detailed as the audience want basic images to tell the story not detailed graphics.

Has the gender of the audience or producer influence the text?

 I think that the gender of the audience has influenced this text because the language used is very elegant and soft, e.g. 'fluttering' and 'fabulous' and would be associated with females.

Text 7: NHS Dental Poster

Audience- For this advertisement there are two audiences. the first audience would be parents because the advert says 'for your children'. The information would be read my parents also if they were interested in the advert. They are ultimately the target audience as they will be using the service offered. The second audience would be children as the poster features young kids, large images and props that would draw children in.

Purpose- There is a dual purpose for this poster. The primary purpose would be to persuade the parents to use the service offered by the NHS because that is what the advert is mainly about. The secondary purpose would be to inform because the information at the bottom would let the audience know why the service is available and more about it. There are also contact details as well to reinforce this purpose.

Format/Layout- The colours of the text box and heading are the same colours as the NHS logo. The black writing is the important information. The images used are children who are eating lollipops. Although the lollipops are delicious, as we can see by the expression on the children's faces, the effects of it are shown in the teeth which can put child viewers off the sweets. The text for 'rotten' is black and decaying with pieces of the letter missing to reflect the sweet on teeth and how they will also turn rotten. 

Gender?- There is no gender related factors about the advertisement as both a girl and boy are featured.

Text 6: Terry's Chocolate Orange Advert

https://www.youtube.com/watch?v=GrIjIlGpfHo
Audience- Anybody! The advert includes scenarios and situations that can relate to anybody. The text 'smash it to pieces' and 'love it to bits' however, may be a pun not understood my a younger audience.

Purpose- The primary purpose is to persuade people to buy the product, they have a relatable advert for a loved product and want to raise awareness of it. The secondary purpose is to entertain the customer; the advert is amusing and fun.

Format/Layout- The music is a fun piece of music so the you can tell the advert isn't serious and no dialogue is used to communicate the product idea/message. The colour of the text at the end is the orange used in the chocolate logo to set a brand image in the viewers head. The text is bold and easy to read. It appears chronologically on the screen so that the audience can understand the pun and have time to read it.

Text 5: Army Advert

Audience- Adults, the army wouldn't be targeting younger children in education but instead to older people looking for jobs or people who understand and want to support the ideas of the army. The word 'territorial' may be aimed towards males because males are known for wanting ownership and to take charge of situations. Males are also competitive so want to 'be the best'. The fact that the poster is straight to the point reflects how men often are in situations. The poster is also targeted to a specific location as the British flag is shown and people who are proud to be British.

Purpose- To promote the army and make people aware. Another purpose of the poster is to persuade people to get a job in the army as they can then 'be the best' of themselves.

Format- There is not a lot of images used so wouldn't appeal to children. The size of the writing reflects the importance of each heading; 'ARMY' is the title and is what the poster is about so is the largest. 'BE THE BEST' is the slogan so is the second largest and 'REGUALR AND TERRITORIAL' is also important so there is a box around it to suggest although the text is following the pattern of getting smaller in size, it is still important so needs a box to draw attention. The text is white next to the black background which reinforces the idea of being straight to the point, its in plain black and white.

Gender related?- Yes the advert is gender reflected in the poster. The font is big and bold and the colours are plain and simple. If it were targeted towards women it would need to be more appealing and have details and more light text instead of it being sharp and snappy.

Text 4: Smoking Kills

Smoking Kills

 

Audience- People who smoke and people who want to encourage relations to stop smoking.

 

 

Purpose- To persuade people not smoke

 

 

Format/Layout- A poster. The colour black is daunting and represents death. The other colours used are morbid colours. The cigarette shown is not a traditional cigarette, it is one you would roll yourself and looks untidy, messy and wrinkly. The fact the cigarette is wrinkly foreshadowing of how your skin will look in the future due to smoking. The fact that the cigarette is being smoked in the picture and is getting shorter, reinforces the message that your life will also get shorter if you are a smoker. The words 'smoking kills' is very straight forward, direct and punchy, just like the death of a smoker would be. The last sentence at the bottom of the poster is in small font because this wouldn't be obvious and is a small thought in smokers mind. It makes the reader feel guilty.

 

 

How does this text or speaker exert power? The text exerts power because the imperative and modal verb 'don't' instructs the smoker to stop taking this action.



Text 3: Royal Magazine Advert

Royal Magazine Advert

 

Audience- We could speculate that the audience of this advert are people of upper class who are interested in the royal family. This is because the quality of doll looks high so may be quite expensive and difficult for lower class people to afford despite being strong fans of the royal family. The text is also standard English and is very formal which is another reason to attract an older and higher class audience. The media would suggest that the doll would be for a young child, most probably a girl however we can see by the formal font used and the amount of text, that a child would not be attracted to this advert therefore I have concluded the most likely customer of this product would be an older, upper-class fan of the royal family, however another potential buyer, could be that of a woman who cannot have children and wants to fill that void with a doll. 

 

Purpose- The primary purpose to persuade potential customers to buy the product but also has a secondary purpose to inform the audience about key information the product is based around. The influence of the text being informative is that there is a lot of writing consisting of facts. A disadvantage of this is that people won't want to read it if they are just skimming through a magazine but the upside is that potential buyers will find the information interesting.

 

Format/Layout- The layout of this text is very basic, e.g. image on the left, text on the right, slip at the bottom. The large sizing of the doll reassures the customer of how high a quality the product is and therefore may attract more buyers. The font used is elegant and of a rich colour to reinforce the royal background and appeal to higher class buyers.

 

Has the gender of the audience or producer influence the text?

 

No, because although the product itself is aimed at women, the wording and colours are not gender specific.

 



Text 2: The Yes! No! Game

The Yes! No! Game

 Audience- Ages 8+. The game cover doesn't include a lot of colour or images suitable for a younger age group so it is implied it is a more mature game. The slogan at the top of the box lid 'THE CARD GAME YOU CAN'T SAY NO TO!' is a play on words of the game, which a young audience may not understand. The play on the words refers to the name of the game and reinforces the message of the game.

Purpose- The text that says the game is a winning hand game from a recognisable brand persuades the audience to buy the game. The slogan also persuades purchasing the game, 'THE CARD GAME YOU CAN'T SAY NO TO!' suggests that people can't say no to buying the game as well as playing it. The overall purpose of the text is to entertain the audience.

Format/Layout- The colours of the Yes! and the No! are the opposite to their implications, e.g. No is associated with red on a traffic light which means stop. The fact the colours are switched maybe eye-catching and draw the audience in.

How does this text or speaker exert power?

The capital letters and exclamation marks used for the title exert power over the reader because it seems more demanding. The word 'take' is an imperative strongly instructing the audience to pick their cards. The following modal verb 'don't' further demands the audience not to say yes or no.