https://www.youtube.com/watch?v=GrIjIlGpfHo
Audience- Anybody! The advert includes scenarios and situations that can relate to anybody. The text 'smash it to pieces' and 'love it to bits' however, may be a pun not understood my a younger audience.
Purpose- The primary purpose is to persuade people to buy the product, they have a relatable advert for a loved product and want to raise awareness of it. The secondary purpose is to entertain the customer; the advert is amusing and fun.
Format/Layout- The music is a fun piece of music so the you can tell the advert isn't serious and no dialogue is used to communicate the product idea/message. The colour of the text at the end is the orange used in the chocolate logo to set a brand image in the viewers head. The text is bold and easy to read. It appears chronologically on the screen so that the audience can understand the pun and have time to read it.
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