Audience- For this advertisement there are two audiences. the first audience would be parents because the advert says 'for your children'. The information would be read my parents also if they were interested in the advert. They are ultimately the target audience as they will be using the service offered. The second audience would be children as the poster features young kids, large images and props that would draw children in.
Purpose- There is a dual purpose for this poster. The primary purpose would be to persuade the parents to use the service offered by the NHS because that is what the advert is mainly about. The secondary purpose would be to inform because the information at the bottom would let the audience know why the service is available and more about it. There are also contact details as well to reinforce this purpose.
Format/Layout- The colours of the text box and heading are the same colours as the NHS logo. The black writing is the important information. The images used are children who are eating lollipops. Although the lollipops are delicious, as we can see by the expression on the children's faces, the effects of it are shown in the teeth which can put child viewers off the sweets. The text for 'rotten' is black and decaying with pieces of the letter missing to reflect the sweet on teeth and how they will also turn rotten.
Gender?- There is no gender related factors about the advertisement as both a girl and boy are featured.
This is a really interesting text choice with some great language features to talk about - how is the text playing with our expectations by using the COLLOCATION (well-known phrase) of "Spoilt Rotten"?
ReplyDeleteit was a wonderful chance to visit this kind of site and I am happy to know. thank you so much for giving us a chance to have this opportunity.. Burton NHS Dentist
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