The sign has a dual purpose. The primary purpose is to persuade the audience, both church members and passers by, to help the church renovations. The sign does this by using big bold text that is larger then the other texts to show it is important and to stand out. The yellow reinforces this aim. The sign states that the church needs 'YOUR' help. This may effect the public and encourage them to volunteer as the sign implicates desperation. 'Please come inside to find out why and how' also encourages the viewer to take a look so achieves its purpose. The secondary purpose is to inform the public about its history so that the audience can understand the need for the persuasion. The sign was professionally made as it is computer designed and produced. The sign clearly and effectively achieves its purpose of persuading and informing. The sign is reflective on the time it was made because it 'urgently' needs help so is a recent production. The sign will be received when people travel past the church.
The sign is formal as standard form English is used. The appearance of the sign is also formal and professional. 'St Stephen's Church' links the sign to the topic.
The sign is written in the present tense as it communicating a current and recent issue. The 1st person is used to describe the topic as it creates a more emotional attachment to the public. Examples such as 'I now urgently needs you help' and 'please' are used to implicate the desperation the church is facing.
The text tis chronologically organized in stating its history, and also to inform then to persuade. The name of the church is used as a heading to clearly inform where the problem is and draw people who know the location into the sign. Altogether, the text doesn't include many headings or sub-headings as all the text is the same size.
The sign does include some politeness features such as 'please' but this is more of a desperate request instead on an ordered request.
The sign doesn't include much graphology. This will attract the target audience as mainly children will be interested in images and the church doesn't want children's help but keen adults. The main information is big, bold and yellow to stand out and draw the eye to the key features.
Rachel - great blog with a really wide ranging selection of texts, and it's great to see you already applying some of the new terminology from the course to the language you encounter.
ReplyDeleteWith this text, they've used SYNTHETIC PERSONALISATION to make the church seem like a person.
- How have they done this?
- Why do you think they might've done this?
As Mr Skirrow says this is a great entry. I'm pleased to see you included examples and have considered COP and COR in your analysis.
ReplyDeleteSynthetic Personalisation was used in the sign when it says 'I have stood' which makes it seem life-like and also 'I urgently need your help' makes the church have a desperate emotion. They might of done this to relate to the audience as people can connect better with a person then a building and people will be able to empathise.
ReplyDeleteI agree - the adverb "urgently" adds to that desperate feel.
ReplyDelete