http://www.youtube.com/watch?v=ANaLtzP2tLc
Audience- American citizens who are going to vote for president. People that believe 'everyone should get a fair shot', 'do their fair share' and 'play by the same rules'.
Purpose- To persuade the audience to vote for him. He relates to the audience and repeatedly unites the nation saying 'if you share that faith with me, if you can share that hope with me', 'your voice must be heard in this election...you need to stand up in this election', 'our path is harder...our road is longer but we travel it together'. He wants to involve the audience in the vote and make it about them, persuading them to vote and have a continuous involvement in running the country. 'I ask for your vote' and 'I need you to vote' persuades people to vote for him because it shows he can't do it on his own and he needs support.
Format- Opening/Middle/End
How is power exerted?- Barack Obama is very enthusiastic and has charisma so makes others feel that he is talking to them personally. He is clear on his choices and ideas which makes a strong and determined leader. He is very likeable which gives him authority also.
Phrases like "I ask you tonight for your vote" are what I'd call ELEVATED SYNTAX - he's used a quite formal sentence structure, and one that we wouldn't normally find in a spontaneous spoken text. Why do you think he might've done this?
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